We've all seen the spotlight or two aimed at drawing attention to some event. I'm sure it works at some level, but personally it's never been enough that I would drive out of my way to know. I'm sure when it was first done -- it worked much more successfully, but we live in an age when things become common fast. So how do you set yourself apart?

This is a great example of "kicking it up a notch" -- I would absolutely drive out of my way to find out what the heck is going on... it must be HUGE!

How can you use something like this to capture eyes for your cause?

Can you one up it?

Go forth and do amazing things!
craig